Let Me Take A Selfie: Facial Recognition is Coming to Banking
A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media:
With the introduction of the front-facing camera on the smartphone, the age of the selfie was launched. The above definition of “selfie” was taken from the Oxford Dictionary. The word “selfie” was added to the Oxford Dictionary in 2013, solidifying the term as part of our everyday lives and making social media selfies commonplace for everyone from President Obama to Pope Francis.
One million selfies are taken every day. Love the trend or hate it; the selfie is here to stay and is even finding its way into the banking world. We’re not talking about bankers posting selfies on Instagram (although our selfies are stunning). We’re talking about merging the selfie world with the security world, and using facial recognition via the camera on your mobile phone to authenticate to your mobile banking app.
Facial recognition is a form of biometric identification. Biometrics refer to technology that measure body characteristics of humans, such as fingerprints, voice patterns, retinal scans, facial recognition and more. These unique characteristics are read by software on your mobile device to authenticate you.
While this may seem crazy, the use of facial recognition and other forms of biometric identification are not only improving security of mobile banking apps, they also take another burden off consumers. Using biometrics means consumers will no longer have to remember usernames and passwords. No more password rage that comes from forgetting your password or getting locked out for mistyping your password. Sounds great, right?!?
Wow, a more secure way of logging in to mobile banking and no more passwords to remember? Sign me up! At this time, it’s still early in the adoption of biometric technology as a form of authentication. There’s a lot of research and development to be done to ensure this form of authentication can’t be hacked. A few large banks and credit unions have started offering biometric authentication, but it will take time to fully recognize the impact of this technology in banking.
Lincoln Savings Bank is keeping a close watch on these types of emerging technologies to ensure we offer our customers secure mobile services that make managing their finances easy. This means we are constantly evaluating which technological advances may have a positive impact to our customers, and applying our resources to implement technology that follows our core value of “Continuous Improvement”. Look for many exciting new offerings over the next few months and years.
Lincoln Savings Bank, Member FDIC.
“Selfie Infographic – ‘SELFIEGRAPHIC’ Facts and Statistics”. techinfographics 16 March 2014. 28 August 2015 <http://techinfographics.com/selfie-infographic-selfiegraphic-facts-and-statistics/>
“A Brief History Of The Selfie”. Huffington Post 10 October 2013. 28 August 2015 <http://www.huffingtonpost.com/2013/10/15/selfie-history-infographic_n_4101645.html>.
Crosman, Penny. “Biometric Tipping Point: USAA Deploys Face, Voice Recognition”. American Banker 3 February 2015. 28 August 2015 <http://www.americanbanker.com/news/bank-technology/biometric-tipping-point-usaa-deploys-face-voice-recognition-1072509-1.html>.
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